Ruokakesko switched to biodegradable packing materials to mitigate climate change and promoting the sustainable use of natural resources.
Plastiroll's biodegradable material is excellent for packing vegetables. It is breathable and the inside moisture will no condense on the inner surface of the film, which means that vegetables keep fresh in the package. Compared with packaging material used before, there has been no waste caused by torn film. Additional benefit is that the package also serves the consumer as a bio waste bag.
”The material is certified to meet the EN13432 standard and fulfills the criteria for biodegradability and the product safety and quality requirements for vegetable packaging”, says Heini Haverinen, Product Quality Manager of Kesko Food.
Compostable and 100% biodegradable packaging material is a competitive asset for stores. According to Haverinen, in-store material, marketing and communications have been used to increase customer awareness of biodegradable packaging and its properties.
”The product was developed in close collaboration with Kesko, and product qualities were customised according to their needs and experiences”, says Jukka Kallionpää from Plastiroll.
Finnish retail specialist Kesko has more than 2,000 stores in in the Nordic and Baltic countries, Russia, and Belarus. Kesko Food's subsidiary Kespro is the leading wholesaler in the Finnish HoReCa sector.